Meet Lindsay: Your Marketing Operations Leader
Hi there! I’m Lindsay, a Marketing Operations Leader with deep expertise in process design, system integration, and scalable operations. I help organizations streamline execution, align teams, and deliver measurable results through thoughtful operations architecture.
With more than 20 years of experience in marketing operations, project management, and process improvement, I specialize in helping organizations streamline execution, align teams, and scale impact. My career spans Fortune 500 companies, fast-growing enterprises, and nonprofits, where I’ve led cross-functional initiatives, designed scalable systems, and built frameworks that connect marketing work directly to business outcomes.
Highlights:
Marketing Operations Leadership: Designing workflows, implementing systems, and aligning projects with organizational goals.
Project Management: Leading cross-functional initiatives, implementing Jira and other tools, and establishing OKRs, SLAs, and reporting dashboards.
Process Improvement: Certified Six Sigma Green Belt with expertise in process design, SOP development, and operational efficiency.
Technology Expertise: Deep knowledge of CRM, marketing automation, and analytics platforms (ActiveCampaign Certified, Salesforce, HubSpot).
Thought Leadership: Published author and speaker on marketing operations, leadership, and scalable systems.
Certifications, Credentials & Education
Certifications & Credentials:
Scrum Master Certified (SMC) – Scrum Alliance
Omnichannel Marketing Strategy Certificate – Klaviyo
Personal Brand Strategist – Brand Builders Group
Certified Content Marketing Specialist – DigitalMarketer
Certified Email Marketing Specialist – DigitalMarketer
Certified Customer Value Optimization Specialist – DigitalMarketer
ActiveCampaign Certified Partner – ActiveCampaign
Certified Professional 12 Driving Forces & Certified Professional Behaviors Analyst (CPBA) – TTI Success Insights
Certified Knowledge Management Professional (CKMP) – Knowledge Management Professional Society (KMPro)
Six Sigma Greenbelt – Johnson & Johnson
Education
Master of Science (MS), Instructional & Performance Technology – Boise State University
Bachelor of Arts (BA), Computer Art – University at Buffalo
My Approach
I believe marketing operations should be simple, scalable, and aligned with organizational goals. My three-step framework guides how I design systems, lead teams, and deliver impact:
- Assess: Understand the current state of workflows, systems, and performance to identify opportunities.
- Align: Connect people, tools, and strategy with business goals through processes and KPIs.
- Enable: Implement systems, dashboards, and training that ensure adoption and long-term success.
This approach ensures marketing operations don’t just keep up with growth, they fuel it.
Selected Accomplishments
Built integrated marketing systems that improved team efficiency and increased adoption across platforms.
Designed workflows and dashboards that provided leadership with new levels of transparency and accountability.
Launched project management processes (Jira, SLAs, OKRs) that improved team collaboration and delivery velocity.
Created SOPs and training programs that empowered teams to work with clarity and consistency.
Thought Leadership & Writing
Beyond my work in corporate marketing operations, I’m passionate about sharing what I’ve learned to help others work smarter, not harder.
Each week, I publish Work Smarter Weekly, a newsletter that delivers practical insights on marketing operations, leadership, and scalable systems. It’s designed for professionals who want to cut through the noise, create clarity, and focus on the work that truly drives impact.
My work has also been published across industry blogs and resources, where I’ve written on topics such as process design, automation, and leadership. Through speaking, writing, and training, I aim to equip others with the tools, systems, and confidence to succeed.
Advisory & Consulting (By Request)
While my primary focus is on corporate marketing operations leadership, I selectively provide advisory and consulting support to organizations that want to transform the way they work.
My consulting work centers on:
Marketing Operations Strategy & Systems – building scalable frameworks and workflows.
Project Management & Process Design – implementing structures that improve efficiency and accountability.
Leadership Training & Team Enablement – equipping teams to adopt new systems and sustain success.
Every engagement is guided by a simple principle: strategies aligned to your organizational goals. This ensures that the solutions we create are not only practical and efficient, but also impactful and long-lasting.
A Little More About Me
When I’m not building systems or writing about marketing operations, you’ll usually find me spending time with my family in Buffalo, NY. I believe in lifelong learning, working smarter (not harder), and helping others clear the chaos so they can focus on what matters most; both in business and in life.
Connect with me on LinkedIn →